Marketing Plan on Smsung Galaxy-S - 904 Words

Assignment on: Principles of Marketing Course Code: (EIB-507) Topic: Marketing Plan For SAMSUNG Smartphone â€Å"GALAXY-S†. Prepared for: Md. Kamal Uddin Ph.D (Osaka University) Associate Professor, Dept. of International Business, University of Dhaka Prepared by: Md. Asif Jamal ID: 80903059 Date of submission: 05/08/2010 Executive Summary SAMSUNG is preparing to launch a new multimedia Smartphone- SAMSUNG GALAXY-S in a maturing market. Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others â€Å"GALAXY-S† can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business markets, taking advantage of opportunities†¦show more content†¦Marketing Strategy: SAMSUNG’s marketing strategy is based on a positioning of product differentiation. GALAXY-S is one of the products of the SAMSUNG Smart phones which are to be called â€Å"Future beyond Smart phones†. Its primary target is the top class new generation innovators who needs one portable device as a substitute of computer. It helps them to coordinate their busy schedule, communicate with family and colleagues, got driving directions and be entertained on the go. Secondary customer of â€Å"GALAXY-S† is college and graduation students who want a multimedia device with a difference. It also includes the facilities to store up to 25000 e-books in its 32GB mass memory. The segment can be described demographically by age (16-30) and education status. Positioning: Using product differentiation, SAMSUNG is positioning the GALAXY-S as the most versatile, convenient, value added model for personal and professional use. The marketing strategy will focus on the world’s first and only four inch high definition super amoled display, it’s excellent battery life and one of the fastest processor (1GHz humming bird) in the market and last but not the least it’s excellent integrated features. Product strategy: The â€Å"GALAXY-S†, including all the features described in the earlier products review section will be sold with a one year