Tuesday, December 31, 2019
Marketing Plan on Smsung Galaxy-S - 904 Words
Assignment on: Principles of Marketing Course Code: (EIB-507) Topic: Marketing Plan For SAMSUNG Smartphone ââ¬Å"GALAXY-Sâ⬠. Prepared for: Md. Kamal Uddin Ph.D (Osaka University) Associate Professor, Dept. of International Business, University of Dhaka Prepared by: Md. Asif Jamal ID: 80903059 Date of submission: 05/08/2010 Executive Summary SAMSUNG is preparing to launch a new multimedia Smartphone- SAMSUNG GALAXY-S in a maturing market. Despite the Smartphone leaders i-Phone, HTC, O-2, NOKIA and others ââ¬Å"GALAXY-Sâ⬠can compete because this product offers a unique combination of features at a value-added price. SAMSUNG is targeting specific segments in the consumer and the business markets, taking advantage of opportunitiesâ⬠¦show more contentâ⬠¦Marketing Strategy: SAMSUNGââ¬â¢s marketing strategy is based on a positioning of product differentiation. GALAXY-S is one of the products of the SAMSUNG Smart phones which are to be called ââ¬Å"Future beyond Smart phonesâ⬠. Its primary target is the top class new generation innovators who needs one portable device as a substitute of computer. It helps them to coordinate their busy schedule, communicate with family and colleagues, got driving directions and be entertained on the go. Secondary customer of ââ¬Å"GALAXY-Sâ⬠is college and graduation students who want a multimedia device with a difference. It also includes the facilities to store up to 25000 e-books in its 32GB mass memory. The segment can be described demographically by age (16-30) and education status. Positioning: Using product differentiation, SAMSUNG is positioning the GALAXY-S as the most versatile, convenient, value added model for personal and professional use. The marketing strategy will focus on the worldââ¬â¢s first and only four inch high definition super amoled display, itââ¬â¢s excellent battery life and one of the fastest processor (1GHz humming bird) in the market and last but not the least itââ¬â¢s excellent integrated features. Product strategy: The ââ¬Å"GALAXY-Sâ⬠, including all the features described in the earlier products review section will be sold with a one year
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